Wired

Google: Brin and Page compiled a list of 10 items that form the company's core philosophy, which include, "Focus on the user and all else will follow," "You can make money without doing evil," "The need for information crosses all borders," "You can be serious without wearing a suit" and "Great just isn't good enough."

http://www.wired.com/news/culture/0,67287-0.html